As the backbone of your online presence, each available mode of communication, every important piece of content, or promotional material that you simply place online can drive the patron back to your website, increasing the likelihood of engagement and conversion.
According to studies, 88 percent of consumers look at a company’s website before buying products and services. It’s important for your website to provide consumers with a clear picture of what your company has to offer. It’s also important to keep an accurate inventory of the goods or services you provide, as well as stock management of physical items.
Without a doubt, website marketing is the most effective marketing tool and an integral part of any digital marketing strategy. Typically, this consists mostly of social media marketing and email marketing. However, before beginning website marketing, the first question that should be asked is: How do I get my website listed on Google and other search engines?
1) How do Google and Other Search Engine Works
Even if you publish your content online, it does not guarantee that it will appear on Google. When a user searches for something on a search engine, a personalized result known as a SERP appears in front of them. Different standards may be used to rate websites in different parts of a SERP.
In most cases, the top section consists of three or four paid text ads that relate to the keyword words used in the search. While it’s not compulsory, sometimes there can be non-paid ads on the first sections too.
If Google believes the user is looking for a local business, it will place a region below the paid advertising called the “Native Map Pack.” The “organic” (non-paid) listing of web content related to the keyword used to perform the search is the main section in the center.
The majority of website owners are concerned with ranking first in the main section of search results. Google’s and other search engines’ methods for displaying websites in the organic segment are based on automated machines and other machine-driven systems that run 24 hours a day, seven days a week. One can visit any website on the internet, take screenshots of every page, and store them in an enormous database.
Google’s system reads each word and analyzes the alternative material on various online sites while taking screenshots of each website. Google considers the content’s relevance to a specific topic, as well as the page’s uniqueness and overall quality. Google uses this information to determine which marketing websites should be displayed and in what order for any given search.
To put it another way, Google’s algorithms dynamically verify that web content on the web is the most appropriate for a given keyword or key phrase and then view it based on its own judgments. The second most important page is then shown, and so on. The subsequent list of advertisement websites is referred to as a Search Engine Results Page (SERP).
2) How to Get Your Website on Google?
We’ll now discuss how to get your website listed on Google. This is both easy and difficult at the same time. To begin, see if Google is able to access your website. Make sure Google has permission to read and view the material. After that, use the Google Search Bar to see if your website is available by typing your name, the name of your website, and its replacement.
To put it another way, Google’s algorithms dynamically verify that web content on the web is the most appropriate for a given keyword or key phrase and then view it based on its own judgments. The second most important page is then shown, and so on. The subsequent list of advertisement websites is referred to as a Search Engine Results Page (SERP). In this case, go to http://www.google.com/addurl and upload your content. Include a site map if possible. It can take up to two weeks for Google to visit and fully index your website.
Second, keep in mind that Google will only display pages that are important to the search term. Always keep in mind that the first step in producing high-quality and valuable text for your website is to create material. Also, bear in mind that the text is relevant to the keyword or search box in question. If it isn’t, it’s unlikely that Google will show it.
Furthermore, just because your website isn’t visible on the first page doesn’t mean it isn’t available on the internet or access to Google. Go to the bottom of the results page and click “Next” to see the other secondary articles. It will take some time for your website to appear and rise in the search results. Continue to write and post new material on a regular basis. More people would be able to notice your content if it is more important.
3) How Does SEO Work for Website Marketing
You’ve probably heard of Search Engine Optimization (SEO), but few people are aware of its correct application and significance. So, when the website is accessible on Google, but it’s on page 71 or 80, what can you do to get it to appear on the first page? That is where you must comprehend how SEO works.
In a nutshell, SEO is an observable and repeatable method for informing search engines that your pages are worthy of being shown to users. It is a mechanism in which you persuade the Search Engines that you have the best website, products, and services. Google and other search engines use Algorithms, which are complex mathematical procedures that aid in matching search results to what people are looking for.
The Algorithms’ functionality can be defined as filling various empty buckets on your website. For example, one bucket gives you a score based on how many people are watching your content, while the other bucket gives you a score based on how much confidence people have in you. Hundreds of buckets must be filled in order to achieve the highest ranking. Some buckets are more important than others, and the two most important ones are described below.
Making the content special and creative is one of the most important aspects of improving its quality. Inform your customers about a new product or service. Experiment with innovative technologies and digital marketing techniques. Open with short, personal stories about your own encounters with the subject at hand to boost your prospects. Sharing real opinions not only keeps the content fresh but also humanizes it and makes it more relatable. Don’t just put your message on the internet. Publish a wide variety of posts, videos, podcasts, and infographics. Continue to create high-quality, original content in order to draw people who consume knowledge and are exposed to different points of view. Produce material that keeps people guessing on a daily basis! And your audience would enjoy the variety as long as the content is of interest to them.
Collect positive feedback from the customers. If you have a lot of negative feedback, Google will try to lower your business’s ranking. Since all Search Engines want to show their users only the best choices. Make an effort to build a positive reputation in the marketplace. Make various videos about customers who like your services and post positive feedback. Keep an eye on the reviews and communicate with your clients.
These are some of the most effective methods for improving the website’s ranking. There are plenty of other options, but make sure that all you do is focused on White Hat (true, positive) SEO. Fake traffic tactics should be avoided at all costs, as they can cause serious problems for the website’s marketing. Always keep significance, consistency, and interaction in mind.
Annual digital growth data indicates that 288 million of the 3.48 billion social media users were involved on the platform. Consumers are investing more time on social media, as shown by these year-over-year growth shifts. As a result, they are more likely to come across social media ads. If you’re on the fence about outsourcing your social media marketing, here are five reasons why you should go ahead and do it.
5 Reasons You Should Outsource Your Social Media Marketing
- 1. Outsourcing saves your business time
- 2. Outsourcing gives you access to social media experts
- 3. Outsourcing lets you access an agency’s tech stack
- 4. Outsourcing can save your business money
- 5. Most agencies help with additional marketing-related needs
1. Outsourcing Saves Your Business Time
Companies like to outsource their social media for a variety of reasons. Social media management is a job that necessitates constant attention and should not be relegated to posting on Twitter and Facebook whenever an hour becomes available. On social media, about 42% of customers expect a response within 60 minutes. Allowing your social media to fall by the wayside due to a trade show or a board meeting to plan for will damage your reputation. Another advantage of responding quickly is that you can earn badges on certain platforms, such as Facebook, that show your customers that you are sensitive and will respond to their inquiries immediately. When a customer sees this badge or any other on your profile, they’ll know you’re the right person for the job. But apart from reacting quickly, you must also keep a close eye on the discussions that are taking place, test new approaches on a regular basis, and keep track of your brand mentions. Time is money, and outsourcing your business allows you to concentrate on other important aspects of your company.
2. Outsourcing Gives You Access to Social Media Experts
The biggest advantage of outsourcing, regardless of what you’re outsourcing, is the experience you accumulate that you don’t have now. To evolve your plan, a social media specialist uses the experience you have of your customers combined with data knowledge. Having a fresh viewpoint from someone who isn’t affiliated with your business can also be immensely helpful. You should hire a professional who lives and breathes social media to work for you instead of having to carve out hours per week to devote to something that isn’t your strong suit.
You don’t have to keep up with industry trends, sites, or resources because these experts do. An agency would be able to handle things like using hashtags correctly, knowing what size picture to use on Pinterest, and determining whether TikTok can be used for your company. Agencies will also be able to test various types of content with your target audience and monitor your ROI. When you hire an outsourced firm, you can sit back and relax while the experts do their work.
3. Outsourcing Lets You Access an Agency’s Tech Stack
Outsourcing your social media marketing will provide you with direct access to critical technology that will help you improve your campaigns. Memberships to tools like Hootsuite, Agorapulse, NetBase, HubSpot, Canva, and Shutterstock are usually paid for by agencies. If you had to pay for all of those industry-leading inventions on your own, your expenses would rapidly mount. Furthermore, to fully use the various techniques, you will need to train an internal employee on how to use them. You’ll save a lot of time and effort by using your outsourced vendor’s tech stack.
4. Outsourcing Can Save Your Business Money
Usually, outsourcing is less expensive than hiring someone in-house. In your expenses, you’ll need to account for the time it takes to recruit, train, and grow new team members. Furthermore, a social media manager’s average annual salary ranges from $34,432 to $56,571. One of the benefits of hiring an agency over an in-house specialist is that you get an entire team for less than the price of one full-time hire. That team could include:
- A project manager to ensure everything gets done in a timely manner.
- An online social media manager dedicated to the strategy of your social media efforts.
- An account manager to help assist the social media manager.
- A graphic designer who ensures everything has the same look and feel.
That’s a lot of different people with different skills collaborating on the company’s social media pages. You also run the risk of your new recruit not working out because they don’t fit into the company’s culture. If your company has a call center, outsourcing your social media will also help you save money. A social interaction costs $1 on average, compared to $6 for a call center interaction. When you save money by outsourcing, you can put the money toward other important tasks.
5. Most Agencies Help With Additional Marketing-Related Needs
Another advantage of outsourcing social media to an organization is that they will also provide you with extra services. If you have an upcoming trade show? Many agencies have designers on staff who can assist you with collateral, booths, giveaways, and other projects. When was the last time you updated your website? Many agencies also provide website development, design, and production services. Agencies that specialize in social media marketing can be your one-stop shop for all things marketing. To summarize, these are only a couple of the advantages of hiring someone to handle and promote your social media accounts. It’s something you’ll need to think about and make sure you partner with the right brand for your company.
App store optimization is the process of optimizing an application or game to maximize its visibility in app stores (like Google Play, iTunes, and Windows Store). It’s a great way to improve the conversion rate to increase the volume of organic downloads. Also, the supplemental goals can include:
- Additional brand exposure
- Spend less money on paid downloads
- Get audience engagement
- Get reviews and ratings
- Marketing channel diversification
The Mechanism Behind App Store Optimization – How does it work?
There are a few known factors that have a positive influence on the optimization of an app for iOS & Android. Major Factors to pay attention to include:
On metadata Factor:
Are those elements of the apps that can be modified within the app store (Google Play, iTunes, and Windows Store) in order to improve the ranking of app store keywords. That will help to make more visibility during search and a good conversion rate to download. Under on metadata factors, the focus elements are:
- Keyword research
- App Title
- Short Description
- Icon, screenshots, and videos.
- App reviews and ratings
Are those external facts that are not fully under the control of the developer. The elements that are not 100% under our control are:
- volume and speed of installs,
- ratings + reviews
- user engagement
Implementing ASO for Your App Store
1. Keyword Research/Market Research
Choosing the right keywords is one of the most important factors for success in the app store search field. Similar to SEO, you should target keywords with high relevance, a good number of audiences, and low difficulty.
Keyword strategies vary for each app. For a new app, it’s better to use mid and long-tail low competitive keywords to gradually upgrade them with some more traffic and competition. In order to serve worldwide, then make sure it is optimized for all languages.
2. App Title
Your title is your first impression, it will draw the user to your app. Optimizing your title with proper keyword placement is very important.
Whenever you implement your title you need to focus on character limit, keyword stuffing. Users keep themselves away from shady-looking apps. So, these issues should keep in your head when you are making a title for your app.
In this section, you need to focus on the features and benefits of the app. You will have a limited space of 252 characters to expose your apps. So, use this pitch carefully to convince your audience.
The URL of your apps can play a strong ranking factor for search. You should implement some keywords there of optimizing properly. You need to very careful before publishing because you can’t change the URL once it is published.
5. Short Description
An additional short description of the application on the app store has an impact on search and conversion rate. You need to keep it within 80 characters which include some of your main keywords. Also, try to keep it clear and straight forward which delivers the message about its value.
Whenever writing the description use the full space provided for a long description. Describe the virtues and benefits of your app. Cleverly implement all of your long and mid-tail keywords. Use convertible call-to-action, containing a sense of urgency. To make you authentic mention your user communities and social media profiles.
The very first visual element that the audience sees on the search result page is Icon. Therefore, an icon plays a direct impact on your CTR and conversion rate. Your icon has the power to decide your user to whether take a look and install it or not. It is of the major on-metadata factor which is responsible for conversion.
For publishing icon, you need a high-resolution image with a dimension of 512px by 512px (Maximum file size: 1024kb)
You can also add videos and screenshots to make your apps more eye-catchy. Your video views from play-store count as YouTube views, which will keep you ahead in web search results. In the case of screenshots try to showcase your best features.
8. App Reviews and Ratings
Reviews and ratings from other customers are very important, especially those who are new to an app brand. Apps with good reviews and ratings have a higher possibility of getting more downloads. The lower the rating, the fewer the consumers willing to download it. Quality matters!
Another important issue is to facing negative reviews, don’t be shy! Customer feedback is too much valuable. A bad user experience happened due to an error or glitch, where improvement and correction are needed. So, don’t forget to thanks your user for their reviews.
One of the biggest marketing mistakes, however, when it comes to integrating SEO and ASO. Your website should have the driving force to refer the visitors directly to your store page or app downloads section. As content levels are limited within the app stores, so you can use your web content to increase app awareness.
Your app store page is a great scope for optimization. Don’t miss any of the elements, there is always room for optimization.
Like SEO, ASO is a continuous process that needs constant monetization and periodic updates. Its takes both time and effort. Results, a consistent channel that drives traffic to your app store.
List of Best Free SEO Tools
It is a complete marketing tool kit for SEO professionals. It is the mission of the company to make online marketing easy to use. Thus, the platform provides a powerful lead generation solution that is also cost-effective and performs well. SemRush is the solution used in various sectors, namely, E-commerce, Enterprise, Competitive research, agencies, and so on. SemRush kit comprises SEO, paid traffic, market research, social media, content, and PR, which performs the respective task of carrying out online businesses smoothly without any hindrance. The wide range of usability of this tool kit reaches up to 6 million users. It accumulates and processes a large volume of data. World’s leading companies such as Wix, booking.com, Vodafone useSEMrushfor the prolific progression of their businesses.
With Ahrefs, the user will not have to be an SEO expert to rank any website higher and gain more traffic. It helps in developing online SEO tools and free educational materials for professionals in the marketing field. It performs web crawling, stores abundant data, and makes it easily accessible via a simple user interface. The data can be used to research keywords, build links, content marketing, and SEO strategies. Ultimately, the tool helps to accelerate the organic growth of search traffic to the website.
Yoast is a powerful tool that can improve the user’s website rank on the search engines by helping the user to optimize the website’s content and keywords and making the site search engine friendly. It also offers a plethora of tools and features that can do numerous things to boost your website.
Google Search Console
Google Search Console is considered an internet service by Google allowing web admins to ascertain index status and optimize the websites’ visibility. It mainly helps the user watch, maintain, and troubleshoot their site in Google Search results. The tool focuses on “search” and “optimization” as the key elements for its analysis.
Moz’s amazing keyword research tool is worth a try. The user has access to 500 million keyword suggestions; all the most accurate volume ranges in the industry. Not only this, but the users can also get Moz’s famous Keyword Difficulty Score along with CTR data. It helps the user’s site to know the keywords based on which the site ranks particular websites and discover the competitors’ most important keywords. Moreover, Moz’s free community account allows the user to access 10 queries per month, with each query literally suggesting up to 1000 keywords alongside SERP analysis.
Screaming Frog SEO Spider
Lately, Screaming Frog has been the most popular desktop-based crawler available in the market. It is considered one of the best Twitter accounts of any SEO tool maker. The free version allows only 500 URLs on every crawl. Although it might not be as functional as the paid version, it is suitable for small projects and smaller site audits. It performs functions such as: finds broken links and server errors, audits temporary and permanent redirects, analyses page titles and meta descriptions during a crawl, discovers exact and near-duplicate content.
Hreflang Tag Generator
Hreflang is an HTML attribute that specifies the language and geographical targets of a web page. The multiple versions of an equivalent page in several languages allow users to use the Hreflang tag to inform search engines like Google about these variations. Eventually, it helps them to serve the correct version to their users. Hreflang tags help Google to understand the relationship between two nearly identical pages. Hreflang tags are reasonably simple to implement. It follows 3 golden rules which are:(a) Hreflang tags are bidirectional, (b) Self-referential Hreflang attributes are good practice,(c) X‑default tags are recommended but not mandatory.
Smush is a free WordPress plugin that is used for compressing, optimizing, and resizing images. It ensures that web pages load faster. Smush carefully scans every image that the users upload or have already added to their site, cuts all the unnecessary data, and scales it before adding it to the media library. And it can serve images within the WebP format. Some image compression tools destroy the quality of the image up to 30%.
But, Smush servers clear the hidden bulk of information from the user’s images and minimize file size without affecting the appearance. Smush includes a wrong size image finder. When the image is loaded, images are highlighted with smart tips for scaling the images. Then it quickly locates the images that are keeping the users’ website from getting that perfect 100 on the Google PageSpeed test. It has a lazy load built-in. If the user’s page has a bunch of images below the fold, lazy loading will drastically speed up the page by serving only the images being viewed and delaying others further down the page.
Algoroo is a Google algorithm tracking tool. The system monitors carefully selected keywords and finds out the fluctuations. Both negative and positive movement is added up to make one SERP flux metric referred to as “roo.” A high roo value indicates a high volatility in Google’s search results. A low roo value is displayed on a typical day, unlikely to be suffering from any algorithmic alters at Google. Throughout the Algoroo timeline, the user may notice several detected events that go onto orange or even red. Google doesn’t always disclose internal updates and algorithm changes, but once they are doing the Algoroo platform adds it as an annotation on the graph.
Rank Math is an SEO plugin used by WordPress to make it easy for users to optimize their content with built-in suggestions based on widely-accepted best practices. It allows users to easily customize important SEO settings, control which pages are indexable, and how the user wants their website to appear in search with structured data. It allows the user to see how their post will appear within the SERPs, preview rich snippets, and even preview how the post will look when shared on social media.
Hunter.io looks for email addresses associated with a website. It is complimentary for up to 50 requests per month. Users can utilize the tool to find the email address of a specific person. Just enter the domain and the person’s name, and voila! One can get the email addresses associated with that domain name. It is used by the world’s leading companies and over 2 million people across the globe. Every day, Hunter visits millions of web pages to find business data that is actionable. Just like search engines, they constantly track and record necessary data from the entire web. It organizes these data that aren’t in any other database. Data providers compile dozens of private and undisclosed sources. At Hunter, data is processed transparently, in a manner every stakeholder approves of.
Cloudflare could also be a free global Content Delivery Network (CDN). Not only can it speed up the user’s site, but it also can protect it from malicious attacks. Cloudflare protects and accelerates any website online. Once the user’s website may be a part of the Cloudflare community, its web traffic is routed through Cloudflare’s intelligent global network. It automatically optimizes the delivery of the user’s sites in order that visitors get the fastest page load times and best performance. It also prevents the site from getting infected by warnings and limits abusive bots and crawlers, wasting the user’s bandwidth and server resources.
AlsoAsked.com aims to understand how questions are topically grouped to inspire writers, inform content teams, and ensure that the user is completely satisfied, thus reaching SEO potential. It fetches the queries from Google’s People Also Ask (PAA) boxes. It takes the user’s search term and shows what other questions “people also ask.” It then digs deeper and visually shows how each level of questions is grouped according to the topics.
SEO Software: SEO Software Moz kept doping up together of the only SEO tools that experts actually use. Some talked about how Moz was always up so far despite Google’s regular algorithm changes. Others talked about their chat portal because it allowed them always to get an insightful response to every question asked. Whether you’re trying to find keyword recommendations or a site crawl, Moz may be a full-service powerhouse. You can get great insights into how your website is performing but also the way to improve it. They even have a free MozBar toolbar that you simply simply can download for free of charge that allows you to determine your store’s metrics while browsing any page. If you’re looking to seek out more about SEO, you also need to consider checking out MozCon, their annual conference.
In the tech world, QuadQue Technologies has emerged as one of the few digital marketing solution providers which incorporate the tools mentioned above to enhance their digital marketing services.
QuadQue was established in 2019 with a vision to globally emerge as a leading company in the Tech Industry. Focusing on improving technical skills while providing clients with innovative technology and business solutions. BesidesDigital Marketing, the other services that QuadQue provides are Web Development, Identity Design, Mobile apps Development, Software Development, AI & IoT solutions.