Online Advertising is a type of commercial communication in which a product, service, or concept is promoted or sold via the use of openly sponsored, attractive messages. Advertising is often sponsored by businesses seeking to advertise their products or services.

• In this sector, Social Media Advertising plays a vital role, because this is the platform where people spend most of their time. Lead generation, Search Engine Marketing, E-Commerce Marketing, and Display Advertising are the key methods to promote your business.
• Audio and Mobile app Marketing also a feasible decision to promote your business.
• It helps you find the right audience. It targets the ones who are more likely to be interested in what you’re selling.

The analytics strategy should identify the organization’s specific business concerns, link them to appropriate data and resources, and set mechanisms for developing capabilities and institutionalizing analytics to ensure key decision-makers have access to actionable findings.