Annual digital growth data indicates that 288 million of the 3.48 billion social media users were involved on the platform. Consumers are investing more time on social media, as shown by these year-over-year growth shifts. As a result, they are more likely to come across social media ads. If you’re on the fence about outsourcing your social media marketing, here are five reasons why you should go ahead and do it.
5 Reasons You Should Outsource Your Social Media Marketing
- 1. Outsourcing saves your business time
- 2. Outsourcing gives you access to social media experts
- 3. Outsourcing lets you access an agency’s tech stack
- 4. Outsourcing can save your business money
- 5. Most agencies help with additional marketing-related needs
1. Outsourcing Saves Your Business Time
Companies like to outsource their social media for a variety of reasons. Social media management is a job that necessitates constant attention and should not be relegated to posting on Twitter and Facebook whenever an hour becomes available. On social media, about 42% of customers expect a response within 60 minutes. Allowing your social media to fall by the wayside due to a trade show or a board meeting to plan for will damage your reputation. Another advantage of responding quickly is that you can earn badges on certain platforms, such as Facebook, that show your customers that you are sensitive and will respond to their inquiries immediately. When a customer sees this badge or any other on your profile, they’ll know you’re the right person for the job. But apart from reacting quickly, you must also keep a close eye on the discussions that are taking place, test new approaches on a regular basis, and keep track of your brand mentions. Time is money, and outsourcing your business allows you to concentrate on other important aspects of your company.
2. Outsourcing Gives You Access to Social Media Experts
The biggest advantage of outsourcing, regardless of what you’re outsourcing, is the experience you accumulate that you don’t have now. To evolve your plan, a social media specialist uses the experience you have of your customers combined with data knowledge. Having a fresh viewpoint from someone who isn’t affiliated with your business can also be immensely helpful. You should hire a professional who lives and breathes social media to work for you instead of having to carve out hours per week to devote to something that isn’t your strong suit.
You don’t have to keep up with industry trends, sites, or resources because these experts do. An agency would be able to handle things like using hashtags correctly, knowing what size picture to use on Pinterest, and determining whether TikTok can be used for your company. Agencies will also be able to test various types of content with your target audience and monitor your ROI. When you hire an outsourced firm, you can sit back and relax while the experts do their work.
3. Outsourcing Lets You Access an Agency’s Tech Stack
Outsourcing your social media marketing will provide you with direct access to critical technology that will help you improve your campaigns. Memberships to tools like Hootsuite, Agorapulse, NetBase, HubSpot, Canva, and Shutterstock are usually paid for by agencies. If you had to pay for all of those industry-leading inventions on your own, your expenses would rapidly mount. Furthermore, to fully use the various techniques, you will need to train an internal employee on how to use them. You’ll save a lot of time and effort by using your outsourced vendor’s tech stack.
4. Outsourcing Can Save Your Business Money
Usually, outsourcing is less expensive than hiring someone in-house. In your expenses, you’ll need to account for the time it takes to recruit, train, and grow new team members. Furthermore, a social media manager’s average annual salary ranges from $34,432 to $56,571. One of the benefits of hiring an agency over an in-house specialist is that you get an entire team for less than the price of one full-time hire. That team could include:
- A project manager to ensure everything gets done in a timely manner.
- An online social media manager dedicated to the strategy of your social media efforts.
- An account manager to help assist the social media manager.
- A graphic designer who ensures everything has the same look and feel.
That’s a lot of different people with different skills collaborating on the company’s social media pages. You also run the risk of your new recruit not working out because they don’t fit into the company’s culture. If your company has a call center, outsourcing your social media will also help you save money. A social interaction costs $1 on average, compared to $6 for a call center interaction. When you save money by outsourcing, you can put the money toward other important tasks.
5. Most Agencies Help With Additional Marketing-Related Needs
Another advantage of outsourcing social media to an organization is that they will also provide you with extra services. If you have an upcoming trade show? Many agencies have designers on staff who can assist you with collateral, booths, giveaways, and other projects. When was the last time you updated your website? Many agencies also provide website development, design, and production services. Agencies that specialize in social media marketing can be your one-stop shop for all things marketing. To summarize, these are only a couple of the advantages of hiring someone to handle and promote your social media accounts. It’s something you’ll need to think about and make sure you partner with the right brand for your company.